# Truss Growth Systems > We build the systems that grow your business. Truss Growth Systems connects marketing, lead response, sales follow-up, customer retention, and business automation for service businesses. Truss Growth Systems is a growth-focused technology and automation agency. It helps service businesses attract prospective customers, respond to enquiries, convert leads into bookings, and encourage repeat business. Its work brings acquisition, automation, sales execution, and customer management together so that advertising and follow-up can be evaluated against bookings and revenue rather than clicks alone. **Positioning and business model:** The Truss System is the flagship customer growth partnership, scoped after a free growth audit and described as one monthly fee; clients pay advertising platforms directly. Truss Automation provides separately scoped automation and software projects. Truss for Agencies provides white-label technical delivery for agencies and in-house marketing teams. Public fixed project prices are not listed. **Attract:** Meta advertising (Facebook and Instagram), Google advertising, TikTok advertising, conversion-focused websites and landing pages, local SEO, lead acquisition, and conversion tracking. Booking and sales outcomes can be connected back to advertising platforms so optimization can consider customer outcomes. **Convert:** AI-assisted lead qualification and drafting, fast lead responses, missed-call text-back, CRM updates, automated follow-up, booking workflows, appointment confirmations and reminders, quote follow-up, and junk-lead filtering. People can review important AI-assisted communication and take over conversations. **Retain:** Customer reactivation, fair review requests, referral workflows, useful repeat-booking reminders, customer relationship management, and reporting on leads, bookings, response time, repeat business, and revenue. **Service divisions:** The Truss System is the flagship Attract, Convert, and Retain partnership. Truss Automation connects business tools through workflow automation, AI agents and LLM workflows, APIs and webhooks, document processing, monitoring, error handling, and custom software when off-the-shelf tools do not fit. Truss for Agencies delivers CRM configurations, automation, integrations, and conversion tracking under partner brands. Truss Tools provides a Lead Leak Calculator and an Ad Budget Calculator. **Technical capabilities:** The website documents n8n, Make, Zapier, custom code, AI agents, LLM workflows, CRM and booking integrations, REST APIs, webhooks, document processing, custom dashboards and reporting, business-process automation, sales and marketing automation, conversion tracking, error handling, retries, logging, monitoring, and custom software. Tool selection is based on fit; the service is not tied to a single platform. **Industries and partners:** Home services; health and beauty businesses, including med spas, dental practices, and clinics; real estate and finance; professional and local service businesses; and marketing or advertising agencies. The articles specifically discuss HVAC lead response, med-spa appointment no-shows, and dental new-patient enquiries. **How the work is differentiated:** The stated approach integrates marketing with engineering, includes human review where AI decisions or communications need oversight, and treats testing, validation, error handling, monitoring, documentation, and handover as production requirements. The website says client advertising accounts, phone numbers, contacts, CRM, and project deliverables remain client-owned. Performance measures include cost per lead, lead response time, lead-to-booking conversion, cost per booking, customer retention, repeat bookings, and revenue attribution. **Accuracy note:** Dashboard values, calculator outputs, and the service-business walkthrough are illustrative or assumption-based examples. They are not verified customer results or client case studies. The public About and Results index pages currently contain placeholders or thin content and are omitted from this resource list. The Free Growth Audit is a public request form and is not an indexable article. **Contact:** Website: https://trussgrowthsystems.com. General enquiries: hello@trussgrowthsystems.com. Agency partnerships: partners@trussgrowthsystems.com. ## Website resources - [Expanded business and content reference](https://trussgrowthsystems.com/llms-full.txt): consolidated summaries of the public service pages, articles, and tools. - [Homepage](https://trussgrowthsystems.com/): Brand, customer-growth approach, and service overview. - [Services](https://trussgrowthsystems.com/services): Directory of the public service and tool pages. - [The Truss System](https://trussgrowthsystems.com/services/truss-system): Flagship customer growth partnership. - [Attract](https://trussgrowthsystems.com/services/attract): Advertising, websites, landing pages, local SEO, and conversion tracking. - [Convert](https://trussgrowthsystems.com/services/convert): Lead response, booking, and follow-up workflows. - [Retain](https://trussgrowthsystems.com/services/retain): Reviews, reactivation, referrals, and repeat business. - [Truss Automation](https://trussgrowthsystems.com/engineering): Automation, AI workflows, integrations, production practices, and custom software. - [Truss for Agencies](https://trussgrowthsystems.com/agencies): White-label technical delivery for agencies and in-house teams. - [Case walkthrough](https://trussgrowthsystems.com/results/case-walkthrough): Scenario-based system walkthrough; not a verified customer case study. - [Insights](https://trussgrowthsystems.com/insights): Index of the site's practical articles. - [HVAC leads going cold](https://trussgrowthsystems.com/insights/leads-go-cold): Lead response and follow-up for HVAC enquiries. - [Med-spa appointment no-shows](https://trussgrowthsystems.com/insights/med-spa-no-shows): Appointment reminders and no-show measurement. - [Dental new-patient enquiries](https://trussgrowthsystems.com/insights/dental-new-patients): Missed calls, after-hours replies, and follow-up for dental practices. - [Ad budget guide](https://trussgrowthsystems.com/insights/ad-budget): Estimate a starting budget from customer goals, conversion rate, and cost per lead. - [Cost per booking](https://trussgrowthsystems.com/insights/cost-per-booking): Compare lead cost with booking outcomes. - [Truss Tools](https://trussgrowthsystems.com/tools): Lead Leak Calculator and Ad Budget Calculator. - [Free Growth Audit](https://trussgrowthsystems.com/audit): Public request form; the route is marked noindex for search.