System walkthrough

How we fix lead leaks for a service business

Exactly what we build and what we measure, shown on an example account. Client results will be added here as they come in.

The typical problem

A growing service business spends on Meta and Google ads and gets enquiries every week. But calls go unanswered while the team is busy, web forms wait hours for a reply, and quotes are sent once and never followed up.

What we build

  • Instant text and email reply to every form and ad lead, with a booking link
  • Missed-call text-back for every call the office can’t answer
  • Online booking with confirmations and reminders
  • Quote and consult follow-up on day 1, 3 and 7, stopping when the customer replies
  • Junk-lead filtering and a dashboard from lead to revenue

What we measure

Response timeFrom first enquiry to first reply
Booking rateShare of leads that book an inspection
Cost per bookingAd spend divided by booked jobs

These are the numbers we track for every client, before and after the system goes live.