Truss System · Part 1

Attract: the right customers, at a cost you can see

Ads, landing pages and local search that bring in people ready to buy, and learn from your bookings, not clicks.

Meta ads

Facebook and Instagram campaigns and instant lead forms that create demand in your area.

Google ads

Search and Local Services ads that reach people looking for you right now.

TikTok ads

Short video ads that reach new audiences at a low cost.

Landing pages and websites

Fast, mobile-first pages built to turn visitors into calls and bookings.

Local SEO

Google Business Profile, service pages and reviews that help you get found.

Learning from bookings

Bookings and sales sent back to each ad platform, so ads find more customers like your best ones.

Ads questions

Which platform is right for me?

Google for people searching right now, Meta to create demand in your area, TikTok to reach new and younger audiences. Most businesses start with one or two.

How much should I spend?

We recommend at least $1,000 a month in ad spend so results are measurable. Our Ad Budget Calculator gives you a starting number.

How soon will I see results?

Leads usually start within the first weeks. Ads need 60–90 days of data to settle at their best cost per booking.

Who pays for the ads?

You pay Meta, Google or TikTok directly. We never mark up your ad spend.